When others imitate you, you know you're doing something right. And in this case: having a strong brand for 25 years. To reinforce this even more, we went looking for an updated positioning for Bergstein anno today. And we are proud to share it with you.
Rolled out in 2018, the Happy to B concept, with the nod to Bergstein's B, has been used successfully in many ways over the years. We're not saying it had "run out," but the brand was ready for a new step. And we like to take it in time. We looked critically at all parts of Bergstein, from expressions to products and from competitors to users.
This makes Bergstein unique
Bergstein stands for high-quality rain boots and slippers. As a seller and as a consumer, you can count on quality. And, on uniqueness. Because with a collection in a wide range of colors, there is a Bergstein for everyone. No matter what personality or style they have. Bergstein wants nothing more than for kids, to be themselves. Moreover, every boot (or slipper) is worn by someone of whom there is even one unique! That's why the brand focuses on celebrating individuality from now on.
YOU ARE ONE OF A KIND.
YOU ARE UNIQUE.
YOU ARE YOU.
B ORIGINAL.
The new communication concept not only gives Bergstein a fresh look, but also a deeper meaning and thus a contemporary brand story for all our retailers. We now bring this statement to life in all communications, both online and offline, and in the stores. We also carry this message with great enthusiasm from Antar Shoe.
As if this innovation wasn't enough already, we have expanded the Bergstein family considerably. The Cozy collection, Bergstein's well-known and successful slipper line, has been expanded to include the Cozy Baby & Cozy Lux. You can read here all about the new collection.
Will you bring color and originality into your store with Bergstein?
In Nieuwegein and Brussels, in CAST & Trademart, Antar Shoe has large showrooms where we present the entire FW24 collection. We like to think with you about your purchasing and sales, because we have beautiful displays and POS materials ready for you. Moreover, we provide national campaigns in which you as a retailer can participate, so that your Bergstein collection is fully visible and people know how to find you.
