New surf, new classic, new season
Bergstein is a success. Our iconic rain boots in many colors and sizes are doing great with our retailers. To upgrade our brand and support retailers even better, we took a close look at the branding and gave it a fresh makeover. But there's more... Read on to discover all the updates to our popular kids brand.
Bergstein is growing; literally and figuratively!
Our updated branding is already visible, we are taking it one step further with the B Original concept and soon we will launch a completely new consumer website.
And there is more news! The design and quality of the Bergstein rain boot have been further developed, resulting in an even sleeker and more modern look. These developments are in line with our B Original concept - where every child is seen as unique and walks his or her own path. That's why we not only continued to develop our iconic design, but also gave it a new name: Bergstein Classic. The Classic combines the craftsmanship and trusted quality you have come to expect from us with the timeless style that suits the uniqueness of every child. In addition, the Classic is now available in three additional sizes, up to size 38, so even more kids can enjoy this classic. We also updated our craft shoe box, with eye-catching branding that matches the B Original concept.
LimitedEdition Bergstein
Starting in SS25, the Bergstein Classic is available. The basic collection consists of 12 bestselling colors. In addition, we launch a Limited Edition every year! By working with a Limited Edition line, we can better respond to current trends. This gives our campaigns more impact and you will see innovation in the collection every season. Are you curious about the first Limited Edition? Bergstein introduces a crazy NEON collection in four striking colors. This collection brings innovation to the rain boot market, stays true to Bergstein's colorful style, and perfectly matches the latest trends in kids fashion.
We'reready for you
Want to know more about Bergstein's strides or check out the innovative products? The presale season starts with all the Classics and the Limited Editions. You are welcome in one of our showrooms. In Elburg, Cast Nieuwegein and Trademart Brussels Antar Shoe has large showrooms where we are happy to present the complete SS25 collection to you.
Written by Bora van Rutten and Marjolein Tromp, marketers at Antar Shoe