The extension to the successful Adventure line
.webp)
Grisport has been a trusted name in the world of hiking boots for many years. With a focus on quality, innovation and durability, we have built a strong position in the Benelux. One of our successful segments is the Adventure line, designed for versatile use - from urban adventures to challenging hikes in nature. The Discovery and Explorer, models from this line, have proven to be a hit with retailers and consumers alike this spring. Now we are building on this success with the introduction of the Journey, an evolved version that perfectly meets the needs of the hiker in the winter season.
Technology and comfort in a modern look
Available in both Low and Mid versions, the Journey combines the familiar technical features of the Adventure line. The shoe features an updated Vibram sole that not only provides excellent grip and traction, but also has a 33% longer lifespan. The PU midsole, which incorporates micro air bubbles, makes the shoes very light, while the sturdy Support System provides stability even on challenging terrain. In addition, the contoured insole with anti-slip, prevents the foot from sliding in the shoe, even during intensive use.
In addition to its technical performance, the Journey is distinguished by subtle design updates. The updated embossing on the side of the shoe and the logo ribbon on the tongue give the shoe a contemporary look. The colors are carefully tailored to the winter season and are in line with the latest trends, making the Journey not only functional but also visually appealing to a broad hiker target group.
.webp)
A wide range of options
The Journey offers a wide range of options for consumers. The combination of technical features and style makes the shoe ideal for a variety of adventures, from city trips to hiking through hilly landscapes. This versatility appeals to both recreational hikers and true outdoor enthusiasts.
In addition, Grisport offers extensive support for retailers. This includes high-quality visuals, promotional materials and marketing campaigns that help you bring the shoes to optimal attention. By adding the Journey to your assortment, you strengthen your positioning as a provider of high-quality, versatile hiking shoes.
Experience it for yourself: visit our showroom
Have you become curious about this new addition to the Grisport collection? We invite you to discover the Journey for yourself in our showroom. Our account managers can answer all your questions and think along with you about how this line can appeal to your customers.
Written by: Bora van Rutten, marketer at Antar Shoe
