Our winters are changing and a week or two of snowy fun is no longer a given. So what seasonal products still deserve a place in your collection anno 2024? Antar Shoe owner Marco Jorna sees the fashionable snowboot becoming more popular every year. Fortunately, one of the largest snowboot collections in the Benelux is waiting for you in our webshop.
'Every year there is more demand for fashionable snow boots, Marco says. 'Big fashion houses are designing snowboot-like shoes for their collections, the trend of the padded boot is back and in general you see a lot of chunky shoes with high soles and puffer material in the fashion scene. We cannot guarantee snow, but a snowboot that is fun and warm to wear is very flexible in sales. An ideal way actually, to deal with the unpredictability of the weather.'
Fashionable, warm, and ready for city or piste
'At Antar Shoe we carry two brands with snowboots in their collection: Olang is a classic, technical base that is successfully sold every year in winter sports specialty stores, and also in shoe fashion stores that want to be relevant even with cold and snow. Antarctica is a more fashionable line with models that are incredibly flexible: from along the line to around town in cold weather.'
'We are very happy to have both brands, they complement each other incredibly well and many customers purchase both brands. In Antarctica's FW24 collection this year there is an awful lot of innovation. Think new colors, materials, models... Or popular models with an upgrade of the sole. If you ask me, it's the best collection so far!'
Welke snowboots vallen op?
‘De witte halfhoge laars, de Antarctica 8811, is heerlijk warm en ontzettend leuk te combineren. Perfect voor modieuze, koude winterdagen - zonder dat mensen direct denken; die gaat de piste op.’
- Uitgevoerd met Tex Membraan: sneeuwafstotend en ademend
- Verstelbare vetersluiting
- Een vegan wollenvoering voor warme voeten
'The Olang Nora with the OC system is doing incredibly well and gets a lot of repeat orders every year. The shoe has an OC system: an iron form under your sole that you can fold out for extra grip on snow and ice.'
- Vegan wollen voering voor warme voeten (vegan wol, of synthetisch)
- Olantex membraan: sneeuwafstotend en ademend
- OC-systeem: voor optimale grip voor gladde
- Ritssluiting voor makkelijke in- en uitstap
Try it - and see for yourself that it sells
Marco notices that retailers weigh up the pros and cons: 'Some customers say: snowboots, I won't burn my fingers on those. But others know: as long as I present a nice, trendy collection, I'll sell it. Whether it snows or not. It's going to be cold anyway! It's great to see that in addition to specialist winter sports stores, more and more shoe stores are buying snowboots from us and being successful. The proof is in the repeat orders.
Where to start, if you want to expand your assortment for fall and winter 2024?
Marco: "We have a fine fixed set of snowboots that always sell. You can't burn your fingers on them. You don't even have to go straight into the deep end in terms of numbers: you can also buy from our webshop stock. Focus on creating an attractive image in your store or online shop: then you will experience how it goes!'
Curious about Olang and Antarctica's 2024 collection?
Visit our showrooms in Trademart, CAST or visit our headquarters in Elburg! Are you already a dealer of one of our brands, take a look in our B2B webshop.
